中文
    当前位置:首页 > 服务> 大数据整合与挖掘
网络舆情口碑监测
Social CRM
大数据整合与挖掘
政企形象监测
在线研究
市场研究
网络互动营销
·City image on the internet is one of symbols of a city’s soft power
City image is not only a part of the national image, but also an important portion of the city’s cultural soft power. In the past, city image spreading is mainly via several channels, including mass media, interpersonal communication, personal experiences etc. In current situation, the mass media are made of new media that are represented by Internet and smartphones, the city image on the internet becomes increasingly significant.


·Internet enriches city image and brings challenges for it
Internet brings opportunities and challenges at the same time. China is in the period of social transition, in which the interest expression is more and more diversified and intense. Therefore, negative information is easily to be the spotlight. Internet public opinions rebuild the ‘city image’ and have a more significant influence. It is urgent for city managers to learn how to utilize new online media to promote cities, how to find solutions of city questions via internet and how to use technologies of network media and communication skills.


EverTrends as a company focuses on online public opinion monitoring, is located in the two mega-cities, Beijing and Shanghai. As a member of the city, since our formation we understand that the internet public sentiment is not only a portion of business reputation, but also a mirror of city images. With the rapid development of the company, we have never given up our research on city images and social benign operation. After continuous study and verification, EverTrends launches a monitoring system of city images on the internet.

EverTrends’ city image online monitoring system has its own advantages:

1.Monitoring system
EverTrends owns the self-developed network monitoring system, iWOM-Trends, which can capture network data rapidly and accurately. Furthermore, EverTrends updates the cutting-edge words segmentation technology that allows labeling quickly via intelligent semantic recognition technology. It provides the foundation of keeping monitoring city images.

2.Index system
Combining long time’s exploration and past research experiences, EverTrends establishes a whole system of city’s online presence, including etiquette of traffic, business, public place, residential area, education and medical treatment, which could express city images comprehensively.

3.Research
EverTrends as a consulting company of online public opinion provide long-term services for many the world top 500 enterprises. The services include daily, weekly, monthly and annual reports. Our company is experienced on information processing and analyzing. In the respect of city images study, besides analyzing and expressing all aspects of data, EverTrends also firstly adopt indexing data, which is direct and clear to show the highlights and deficiencies of city images.
 
 
 
   Home | Contact us | Join us| Datage| EverMotion | Connectionage
Copyright © EverTrends Technology Co. Ltd 2009-2015 All Rights Reserved. 京ICP备10008561号-3号