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ShiAn, Cheng

Professor of communication studies, Fudan University
Doctoral supervisor
·The vice director of the sixth China advertising association academic committee.
·Lectures on "marketing communication" and so on Published Tens of thesis in many domestic core publications and professional periodicals The author of “Consumer Insights”.
·Long engaged in digital media Market evolution and consumer transformation Has original opinion in the evaluation of marketing communication influence in media convergence period.  
XinCheng, Hao

CTO of Iresearch group
One of the founding members of Iresearch group
IT/Internet expert of GersonLehrman Group
·16 years of working experience in internet industry 8 years of working experience in data processing and analysis. Chief designer of Iresearch big database
·Rich experience in internet, finance, and traditional enterprise consultation. The main research fields include data processing, data mining, camp pin competition information analysis, marketing strategy, user experience and precision marketing.

 
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