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        With the rapid development of e-commerce, traditional retail models are inevitably impacted while shopping online will be the dominant trend. The popularity of each year’s “11.11 Shopping Festival” could reflect that the online purchase has become one of our main ways of shopping.
        At present, an advertisement of a product may be far less effective than a few product reviews in e-commerce platforms. The description provided by merchants is no longer the only way to display and introduce goods. Instead, netizens are more inclined to trust other buyers’ comments. There is no doubt that nowadays the product reviews are more significant for enterprise brands. In addition, product price, sales volume, features of target groups and information of competitive products in e-commerce platforms all contribute for enterprises to analyze online competitive environment.

        Based on the EverTrends Company’s iWOM-Trends system for public praises and public opinions, eCom-Trends system is specifically designed for monitoring information in e-commerce platforms. The new system can monitor across different e-commerce platforms, with the advantages of catching the pointed information quickly, accurately, and enabling in-depth analyses. Combined with the specific models and abilities of EverTrend on holistic analysis, information in various platforms would improve enterprises’ insights in the respects of customer behaviors as well as products reputations.
        eCom-Trends system facilitates the understanding of clients’ feedbacks, attributes, prices tendency, situation competitive products and so on. This would benefit investigations on the brands, products, prices, users, sales promotions and channels. Having insight into the performance and challenges of each part is vital to explore the causes and solutions of problems, which plays an important role on involving Social CRM into online marketing and further improve marketing performance.

1.Product public praises and public opinions analysis
As a professional e-commerce monitoring platform, eCom-Trends has its own Chinese participle technique and semantic meaning judging system of lexicon. Combined with manual sorting, it could precisely and comprehensively analyze the meaning of comments. It helps enterprises drill down and focuses on products review performance that reflects the superiority and inferiority of goods as comprehensive as possible. Meanwhile, the monitoring of competitive products provide data to compare and contrast, which leads to better understanding of the competition in the market and further influence companies’ core strategies.

2.Price monitoring
eCom-Trends provides continuous e-commerce price monitoring service, helps enterprises handle the disordered prices in e-markets, access prices change in real time, see prices trends clearly and catch momentary market chances earlier. Applying product public opinions and sales analysis, a more accurate pricing strategy could be launched.

3.Customer behaviors analysis
In the e-commerce era, customers are becoming more and more confident and independent. They are increasingly captious, and preparing to accept or abandon numerous products, while products change from passively waiting to actively catering to customers’ needs. eCom-Trends provides comprehensive user groups’ analysis and solution methods, based on clients’ gender, age, location, preference, financial capacity and other factors from various aspects, which demonstrates the features of a brand’s users all-around. It facilitates the design of a more targeted marketing strategy.
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